The Bee Effect and Boland Cellar are collaborating to raise funds for the planting of Trees for Bees. We have spent much time exploring viable and reputable opportunities to support our honey bees with trees to forage honey and nectar from, resulting in our selection of Greenpop’s Forests for Life reforestation projects.
Their reforestation programmes in the Eastern Cape and Western Cape need R4.5 million to plant the selection of trees in the project scopes that will be Good Bee Food.
We are getting behind this need and calling on other brands to donate proceeds from sales of their products to this pledge, with Boland Cellar the founding partner donating R100 000,00 to kick start it, with further funds being channelled to Boland Trees for Bees from sales of their wine ranges both in South Africa and abroad.
We can do this!
The Boland Trees for Bees Pledge Fund programme is endorsed by the Western Cape Bee Industry Association, and funds raised will only be used to plant the trees in the scope of the projects underway that are of value to honey bees.
Brands and corporate structures need to become more sustainable and add real value in our local and global communities, and this is what pledge founder Boland Cellar are committed too. Operating in the agricultural sector, Boland Cellar is close to nature with a heightened awareness of the need to protect our finite and fragile natural resources, and this has led to their commitment to making a contribution to conservation as a corporate responsibility, a responsibility that they are taking up as a long-term investment in our planet and in our future.
With this responsibility to a real commitment comes the need for transparency, so watch this space for mapping of Trees for Bees as they are planted, with interesting information about why the tree is Good Bee Food and other fascinating facts about it.
Why Forests for Life with Greenpop?
The Greenpop Foundation NPC is an award-winning registered non-profit organisation (NPO#: 151-411 NPO; PBO#: 930050622) headquartered in Cape Town, South Africa, restoring ecosystems and empowering environmental stewards through reforestation, urban greening and sustainable development across Sub-Saharan Africa. Greenpop was founded in 2010 and has since planted over 115,000 trees.
“Forests provide vital services to both people and the planet, bolstering livelihoods, providing clean air and water, conserving biodiversity and responding to climate change. They act as a source of food, medicine and fuel for more than one billion people. In addition to helping to respond to climate change and protect soil and water, forests hold more than three-quarters of the world’s terrestrial biodiversity, provide many products and services that contribute to socio-economic development, and are particularly important for hundreds of millions of people in rural areas, including many of the world’s poorest. However, in Sub-Saharan Africa, forest cover is decreasing at an alarming rate. From unregulated logging (often by foreign companies), to clearing for cash crops, to overuse of trees for fuel, human activity is putting increasing and devastating pressure on forest and woodland ecosystems.” Greenpop
Planting trees for bees is not just about providing much needed nectar and pollen for them, it is also about playing an environmental role in mitigating the impact of climate change through reforestation.
Greenpop aims to plant 500,000 trees to restore degraded forest areas, increase biodiversity, and expand ecosystem services across Sub-Saharan Africa by 2025. Of this target are around 37 000 trees that are Good Bee Food (as each area varies in biodiversity needs the percentage of trees planted that support honey bees will vary from scoped area to area).
Let’s get behind our bees!
After spending just over a year on research and identifying a programme that can support the objective of the Boland Trees for Bees pledge, Boland Cellar are launching a new product line of low-alcohol wines in collaboration with The Bee Effect, which will directly support planting of trees for bees in promotion, with the whole portfolio of the Boland Cellar branded bottled wine, national and international, contributing to the pledge with funds from sales.